Research
How AI Decides What to Say About Your Company (And What You Can Do About It)
By Faro Index Research · May 2026
How models assemble brand narratives from training data, retrieval, and third-party sources — and where marketers can intervene.
Insights
Faro Index Insights publishes research on AI brand visibility, GEO optimization, benchmark findings, and how major AI platforms describe companies when buyers ask category and vendor evaluation questions.
Research
Why Fintech Has the Worst AI Brand Accuracy of Any Industry
By Faro Index Research · May 2026
Generic names, fast-moving categories, and low structured data coverage combine to make fintech the hardest vertical for AI to describe accurately.
Research
The signals driving Google rankings and AI citations have almost no overlap.
By Faro Index Research · May 2026
SEO signals and the signals that earn AI citations are largely independent. What ranks on Google is not what models cite when buyers ask questions.
Research
Four Structural Factors That Determine Whether AI Recommends Your Ad Tech Company
By Faro Index Research · April 2026
Category clarity, structured data, third-party proof, and answer-ready content shape whether ad tech brands appear in buyer-intent AI responses.
Research
The first mover advantage in AI search is more durable than most people expect.
By Faro Index Research · April 2026
Early visibility in AI answers compounds over time. Brands that establish citation share first are harder for competitors to displace.
Research
Walker Sands says 3% citation rate is the median. In ad tech, it is worse.
By Faro Index Research · April 2026
Industry benchmarks understate how concentrated AI citations are in ad tech. Most brands sit well below the headline median.
Research
The AI visibility gap in B2B is now an industry-wide finding, not a hypothesis.
By Faro Index Research · April 2026
B2B brands are systematically underrepresented in AI buyer answers. The gap is measurable across categories.
Research
The Ad Tech Content Format That Outperforms Everything Else in AI Search
By Faro Index Research · March 2026
Glossary pages with FAQ schema generate more AI citations than blog posts or case studies. Most ad tech sites have the content but not the markup.
Research
I tracked 27 buyer queries across ChatGPT, Perplexity, and Gemini for weeks.
By Faro Index Research · March 2026
Weeks of repeated buyer-intent queries across three platforms reveal which brands persist in answers and which disappear between runs.
Education
The GEO Score Explained
By Faro Index Research · June 2026
What Generative Engine Optimisation actually measures, why it matters, and the signals that determine whether AI reads your website.
Research
We Built a Tool to Measure AI Brand Accuracy. Then We Scanned Ourselves.
By Faro Index Research · June 2026
Why we built Faro Index, what we learned scanning our own brand, and how AI identity confusion shaped the product.
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