Frequently asked questions

Faro Index measures how AI platforms like ChatGPT, Perplexity, Gemini, and Claude describe and cite your brand. It runs queries across these platforms, extracts who gets mentioned and how, and shows you your Share of AI Voice alongside competitors.

Enter your company name and website URL in the dashboard, select your industry, and click Start scan. Most scans complete in 8–20 minutes; sites with extensive page structure may take longer. We email you when results are ready.

It is your brand's share of all company mentions across the AI platforms we queried. A score of 20 means your brand appeared in 20% of all citations. Higher is better, but context matters - a score of 5% in a crowded category may be strong.

Most scans complete in 8–20 minutes at the Pro tier. Scans on sites with extensive page structure may take longer. The dashboard shows a progress indicator and sends an email when results are ready, so you can close the tab and come back.

Paid plans scan weekly automatically. On-demand scanning is useful after you make significant website changes (adding schema markup, publishing new content) or after a major company event. Run a scan 2–4 weeks after deploying fixes to see whether your scores improved.

This means the AI platforms did not mention other companies alongside yours in their responses. This can happen for very new or niche brands. It does not mean competitors don't exist - it means AI is not yet associating your brand with its category.

Your brand was not mentioned by name in any AI response during this scan. This is common for new or niche brands and is exactly the gap Faro Index helps you fix. The platform breakdown and competitor data still show you what the AI landscape looks like in your category.

These are the actual questions we sent to each AI platform during your scan. They are drawn from a library of high-intent queries for your industry - the kinds of questions real buyers ask AI assistants.

That platform was experiencing an outage during your scan and was automatically skipped. Your results come from the platforms that did respond. We retry degraded platforms automatically in future scans.

Brand Accuracy Rate is the percentage of verifiable factual claims AI makes about your company that match your website. We extract claims about pricing, products, leadership, and positioning from AI responses and score each as correct, outdated, incorrect, or unverifiable. It is separate from visibility: you can be mentioned often and still described wrongly.

These measure different things. Visibility is how often AI mentions you. Accuracy is whether what AI says is correct. A brand can be mentioned frequently but described wrongly — wrong pricing, outdated products, confused with another company. High visibility with low accuracy is often worse than low visibility because buyers are receiving confident misinformation.

AI Search Impact estimates how much organic traffic AI answers may be displacing for your brand. It measures zero-click exposure (how often AI fully answers buyer queries without requiring a click to your website), content overlap (how closely AI responses mirror your content without citing you), and competitive displacement (which competitors get cited where you do not). Available on all paid plans.

On Growth and Pro plans, you can connect your Google Search Console account. Faro Index pulls your page-level traffic data and correlates it with AI visibility findings to show you which specific pages are losing traffic to AI answers. The integration uses read-only access and does not modify your Search Console data.

The Traffic Correlation tab shows pages on your site where organic traffic is declining and AI platforms are answering the same queries without citing you. It includes a risk score for each page, a comparison of traffic trends for pages with schema markup versus pages without, and citation gap analysis showing pages that rank well on Google but are not cited by AI.

The most effective actions are: 1) Add structured data (schema.org) to your website so AI can parse your brand, product, and category clearly. 2) Publish clear, factual content that directly answers the questions buyers ask - AI surfaces content it can understand. 3) Get cited on authoritative third-party sources. AI models weight external mentions heavily. 4) Ensure your brand name is unambiguous - if it shares a name with another product or company, AI will confuse them.

Pillar 2 crawls your website and checks for structured data coverage, readability score, and missing answer blocks. These directly affect how AI models parse and represent your brand.

This usually means the schema is injected by JavaScript after the initial page load, which means our crawler does not see it. AI crawlers face the same issue. Schema markup needs to be in the initial HTML response (server-side rendered) to count. If you added JSON-LD via a tag manager or client-side script, move it to the server-side head section. After deploying the change, run a new scan to confirm.

The three highest-impact changes are: 1) Add JSON-LD schema markup to every key page — use the Generate Schema Code button in your scan results to get ready-to-paste code. 2) Add answer blocks — a 30–80 word paragraph directly after the H1 on each page that answers the main buyer question for that page. 3) Expand thin content — pages under 500 words are rarely cited by AI. Add factual detail, FAQs, or structured product information.

Pillar 3 analyzes the raw AI responses from your scan and identifies which narratives, competitor associations, and negative signals appear alongside your brand. Your Leakage Protection score summarizes how well AI protects your story — higher is better.

Your visibility score measures how often AI mentions your brand when buyers ask about your category. We send real buyer questions to ChatGPT, Perplexity, Gemini, and Claude and check whether your company appears in the answers. The score factors in how often you appear, how prominently you are featured (recommended vs listed vs mentioned in passing), and how many AI platforms include you. Higher is better. A score of 80 means AI consistently recommends you. A score of 20 means AI rarely mentions you.

GEO stands for Generative Engine Optimization. Your GEO score measures how well your website communicates with AI. We crawl your site and check for three things: whether your site has structured data (information formatted so AI can read it automatically, like a label on a file folder), whether your content is written in a way AI can extract clear facts from, and whether your pages directly answer the questions buyers ask. A high score means AI can easily get accurate facts from your website. A low score means AI has to guess, and when AI guesses, it often guesses wrong.

The Brand Accuracy Rate is the percentage of factual claims AI makes about your company that are actually correct. We check what AI says about your pricing, leadership, product features, founding date, and competitive positioning against what your website says. A score of 100 means every AI claim matches your site. A score of 60 means four out of ten claims are wrong or outdated. This metric is unique to Faro Index.

Leakage Protection (0–100) measures how well AI represents your brand narrative. 100 means fully protected — AI describes your company accurately and favorably. Lower scores mean misrepresentation, confusion with other companies, or negative framing. This is not a social listening or media monitoring score. Higher is better.

Structured data is information on your website that is formatted so AI and search engines can read it instantly. Think of your website as a filing cabinet. The text on your pages is like documents inside the drawers. A human can open the drawers and read them. AI cannot do that efficiently. Structured data is like putting a summary card on the outside of the cabinet: company name, what you sell, your pricing, your leadership. Without that card, AI has to guess. With it, AI gets the facts right. The most common format is called JSON-LD. It is a small block of code added to your website header. It is invisible to visitors but readable by AI. Faro Index generates this code for you based on your scan results.

Most fixes involve adding a small code block to your website. You do not need to write the code yourself. Faro Index generates it for you. In your scan results, click 'Download Schema Code' to get the exact code block for your company. Then either: (a) paste it into your website yourself using our platform-specific guides for WordPress, Webflow, Squarespace, and Shopify, or (b) forward the code to your developer or webmaster. We include a pre-written email you can forward with one click. The typical implementation time is about 5 minutes.

Yes. We offer a concierge implementation service that includes developer-ready schema code. For paid plan subscribers, we are building an implementation support service. In the meantime, the code we generate is ready to paste. If you have a developer, agency, or webmaster who manages your site, forward them the code from your scan results. We include instructions for the most common website platforms.

After you deploy changes to your website, Faro Index monitors the impact automatically. Your next weekly scan will show whether your GEO score improved (meaning AI can now read your site better). Over the following 2 to 12 weeks, your Brand Accuracy Rate should improve as AI platforms begin pulling facts from your website instead of third-party sources. We send you an email alert when we detect a significant score change.

It depends on the AI platform. Perplexity uses live web retrieval, so changes can appear within days. Google AI Overviews update as the search index refreshes, usually within 2 to 4 weeks. ChatGPT uses a combination of training data and retrieval, so changes propagate in 4 to 12 weeks depending on the topic. We track this for you automatically in your weekly scans and alert you when changes are detected.

Share your scan results using the Share button in the dashboard. The key data points for leadership: (a) what AI says about your company versus what your website says, (b) 58% of buyers trust a brand less when AI provides incorrect information (Source: Rithum), (c) 900 million people use ChatGPT weekly, and (d) the specific fixes are a one-time effort that takes about 5 minutes to deploy and improves your AI representation permanently.

Free gives you a one-time scan to see how AI represents your brand. Starter ($49/month) adds weekly monitoring across two AI platforms (ChatGPT and Perplexity), 25 tracked queries, 3 competitor tracking slots, and basic accuracy alerts. Growth ($149/month) adds a third platform (Gemini), full accuracy audits with source tracing, content leakage analysis, 50 tracked queries, and 5 competitor slots. Pro ($299/month) adds the fourth platform (Claude), daily monitoring, the full query library per industry (50+ queries), 10 competitor slots, priority alerts, and API access.

Yes. Cancel from your account settings at any time. You keep access until the end of your billing period.

Go to dashboard -> Manage billing. You can download invoices and update payment details there.

Email hello@faroindex.ai with your scan ID (visible in the dashboard URL when you view results) and a description of what happened. We investigate every failed scan.

We would love to hear it. Email hello@faroindex.ai.