Faro Index

Pricing

Start with a free scan. Pay when the number becomes a KPI.

Faro Index pricing starts with a free AI brand scan, adds a $199 one-time audit for a full accuracy and GEO analysis, and moves into monitoring from $79/month, with platform coverage that widens as you go up. Run the free snapshot first to see where you stand, and add monitoring, audits, and leakage reports when leadership wants proof rather than a hunch, not before.

Free scan

See how AI represents your brand, with no account required. Ten buyer-intent queries across ChatGPT and Perplexity, the competitors AI names next to you, and a plain summary of how the assistants describe you.

$0

  • One-time AI brand snapshot
  • 2 platforms (ChatGPT, Perplexity)
  • 10 buyer-intent queries
  • No account required
Run free scan
One-time

Audit Report

The right fit when you need a one-off readout for a stakeholder or a due-diligence pass. A full audit across all four platforms, fifty buyer-intent queries, your Brand Accuracy Rate with the full failure breakdown, a GEO score with site audit and schema recommendations, content leakage analysis, and a PDF delivered within two hours. No account, no subscription.

$199one-time

One time, no subscription.

  • Full AI brand audit, one-time
  • All four AI platforms (ChatGPT, Perplexity, Gemini, Claude)
  • 50 buyer-intent queries
  • Brand Accuracy Rate with full failure breakdown
  • GEO score with site audit and schema recommendations
  • Content leakage analysis
  • PDF report delivered within 2 hours
  • No subscription, no account required
Get the audit

Starter

Weekly monitoring for one brand against three competitors, twenty-five tracked queries across ChatGPT and Perplexity, accuracy alerts, and a visibility dashboard. The place to begin when you want to watch your scores move rather than check them once.

$79/month

  • 1 brand, 3 competitors
  • 25 tracked queries
  • Weekly monitoring across 2 AI platforms (ChatGPT, Perplexity)
  • Basic accuracy alerts
  • Visibility dashboard
  • AI Search Impact estimate (zero-click exposure, content overlap, competitive displacement)
Get started
Most popular

Growth

Everything in Starter, widened to one brand against five competitors, fifty tracked queries, and a third platform in Gemini, plus the full accuracy audit with source tracing, content leakage analysis, PDF exports, Google Search Console integration, and a traffic-correlation dashboard that shows which pages are losing traffic to AI answers. The tier for teams where AI visibility has become something they report on.

$199/month

  • 1 brand, 5 competitors
  • 50 tracked queries
  • 3 AI platforms (adds Gemini)
  • Full accuracy audit with source tracing
  • Content leakage analysis
  • PDF exports
  • AI Search Impact estimate
  • Google Search Console integration
  • Traffic correlation dashboard
  • Pages at risk analysis
Get started

Pro

Everything in Growth, plus a second brand and ten competitors, the full per-industry query library, the fourth platform in Claude, a daily monitoring option, priority alerts, API access, Google Analytics integration, and before-and-after traffic tracking. Built for higher stakes, higher volume, and tighter turnaround.

$399/month

  • Everything in Growth, plus:
  • 2 brands, 10 competitors
  • Full query library per industry (50+ queries)
  • All 4 AI platforms (adds Claude)
  • Daily monitoring option
  • Priority alerts
  • API access
  • Google Analytics 4 integration
  • Before/after traffic tracking
  • Traffic correlation PDF export
Get started

Common questions

What does the free scan include?
The free scan runs ten buyer-intent queries across ChatGPT and Perplexity, with no account required, and it finishes in about sixty to ninety seconds. You get a visibility score, the competitors AI mentions alongside you, and a summary of how the assistants describe your brand. It does not include your Brand Accuracy Rate, GEO score, site audit, or ongoing monitoring, which is what the paid tiers add.
What is the difference between free and paid scans?
Free scans use ten queries on two platforms and return visibility only. Paid scans run more queries with coverage that grows by plan, so Starter covers ChatGPT and Perplexity, Growth adds Gemini, and Pro adds Claude for all four, and they take roughly five to fifteen minutes depending on tier and site complexity. Starter, Growth, and Pro add a GEO audit, a competitor comparison, and weekly monitoring with email alerts when scores shift, while the full accuracy audit with source tracing and content leakage analysis is included on Growth and Pro.
How often do paid plans scan my company?
Starter, Growth, and Pro all scan weekly by default, and Pro adds on-demand scans from the dashboard, up to fifty manual runs a billing period. Run an extra scan after you deploy schema or publish new content, since that is how you see whether the change moved anything.
Can I scan competitors on paid plans?
Yes, every paid plan lets you scan competitors through the same pipeline and compare the scores side by side, with three competitor slots on Starter, five on Growth, and ten on Pro.
What platforms does Faro Index scan?
Coverage scales by plan, so Starter scans ChatGPT and Perplexity, Growth adds Gemini, and Pro adds Claude for all four, while the free scan covers ChatGPT and Perplexity.
Will my price change if I am already subscribed?
No. Existing subscribers keep their current rate, and price changes apply only to new signups, so your subscription renews at the same price unless you change or cancel.

Want a human-led pass before you subscribe?

Email hello@faroindex.ai for a concierge audit, and you get annotated findings, a stakeholder readout, and a ranked roadmap. It is the right call when AI visibility is new to your leadership, or when you need real numbers to get budget approved.

Email hello@faroindex.ai for a concierge audit