Faro Index

Pricing

Start free. Upgrade when AI visibility becomes a KPI.

Run a free snapshot first. Add monitoring, audits, and leakage reports when leadership asks for proof, not before.

Free scan

$0

  • One-time AI brand snapshot
  • 2 platforms (ChatGPT, Perplexity)
  • 10 queries
  • No account required

Starter

$49/month

  • 1 brand, 3 competitors
  • 25 tracked queries
  • Weekly monitoring across 2 AI platforms (ChatGPT, Perplexity)
  • Basic accuracy alerts
  • Visibility dashboard
  • AI Search Impact estimate (zero-click exposure, content overlap, competitive displacement)

Pro

$299/month

  • 2 brands, 10 competitors
  • Full query library per industry (50+ queries)
  • All 4 AI platforms (adds Claude)
  • Daily monitoring option
  • Priority alerts
  • API access
  • Everything in Growth, plus:
  • Google Analytics 4 integration
  • Before/after traffic tracking
  • Traffic correlation PDF export

Common questions

What does the free scan include?
The free scan runs ten buyer-intent queries across ChatGPT and Perplexity. No account is required. You get a visibility score, the competitors AI mentions alongside you, and a summary of how AI describes your brand. It does not include brand accuracy rate, GEO score, website audit, or ongoing monitoring.
What is the difference between free and paid scans?
Free scans use ten queries on two platforms and return visibility only. Paid scans run more queries with platform coverage that scales by plan: Starter covers ChatGPT and Perplexity, Growth adds Gemini, and Pro adds Claude for all four. All paid scans add a GEO audit, competitor comparison, and weekly monitoring with email alerts when scores shift; full accuracy audits with source tracing and content leakage analysis are included on Growth and Pro.
How often do paid plans scan my company?
Starter, Growth, and Pro scan weekly by default. Pro also includes on-demand scans from the dashboard in addition to weekly automated scans (up to 50 manual runs per billing period). Run an extra scan after you deploy schema markup or publish new content to see whether scores changed.
Can I scan competitors on paid plans?
Yes. All paid plans let you scan competitor companies through the same pipeline and compare scores in the dashboard. Starter includes three competitor slots, Growth includes five, and Pro includes ten.
What platforms does Faro Index scan?
Platform coverage scales by plan: Starter scans ChatGPT (OpenAI) and Perplexity, Growth adds Gemini (Google), and Pro adds Claude (Anthropic) for all four. The free scan covers ChatGPT and Perplexity only.

Want a human-led pass before you subscribe?

Book the concierge audit. You get annotated findings, a stakeholder readout, and a ranked roadmap. Use it when AI visibility is new to leadership or you need numbers for budget approval.

Book a concierge audit