We measure whether AI is right about your brand, not just whether it mentions you.

Why it exists

Faro Index was built because nobody was systematically checking what AI tells buyers about companies. We came out of ad verification, where the whole job was confirming that an ad was seen by a real person on a real site, and we brought that same skeptical, measurement-first habit to a newer question. When a buyer asks an assistant which vendors to look at, is what the assistant says actually true?

What we found was that the platforms were making confident, specific, and frequently wrong claims about real companies, and that no existing SEO tool or brand monitor was tracking it. Social listening measures sentiment and volume. None of it measures whether the underlying facts are correct, and a confident wrong fact does more damage than a neutral mention ever could.

Where it started

The first version of Faro Index was a citation tracker built for one industry, ad tech. It ran a fixed set of 27 buyer-intent queries across ChatGPT, Perplexity, and Gemini every week and recorded which companies showed up in the answers. The patterns in that data were the whole reason the company exists: identity confusion, category misrepresentation, and content leakage, all happening at a scale that no dashboard was surfacing.

Today Faro Index scans companies across 21 industries and all four major assistants, scoring AI visibility, brand accuracy, GEO, and content leakage so a team can see exactly what AI tells its buyers before a wrong answer ships. The principle has not changed since the ad tech tracker. Companies pay to control their own messaging, yet they have had no reliable way to check what AI is telling buyers about them, and Faro Index exists to answer that with the same rigor ad verification brought to display and video, except the surface is now the assistants themselves.

Contact: hello@faroindex.ai