We built this because AI was getting it wrong.
Faro Index is the only AI visibility practice built exclusively for programmatic advertising. We combine more than a decade of ad tech operating experience with proprietary citation tracking and site auditing tools to help infrastructure companies get recommended by AI platforms like ChatGPT, Perplexity, and Gemini.
When we started using AI to research vendors, the recommendations were wrong. Confidently wrong. Platforms we knew were weaker kept showing up. Platforms we knew were better did not exist in the response.
The reason was not content quality. It was site architecture. AI could not read the good content because it was not structured for extraction. We built Faro Index to fix that.
What We Know
We have worked across every layer of the programmatic stack. Header bidding, yield optimization, campaign architecture, identity resolution, retail media measurement, contextual targeting, attention metrics. We are not a marketing agency applying generic frameworks. We are ad tech operators who built a proprietary system to solve a problem we saw firsthand.
That operating experience is what separates our work from generalist approaches. When we audit a retail media company, we understand the difference between onsite sponsored products and offsite display. When we analyze an SSP, we know why server-to-server latency documentation matters for AI extraction. When we track citations for an identity resolution provider, our query taxonomy reflects how enterprise buyers actually search for cookieless solutions. The depth of our ad tech knowledge is embedded in every tool we have built and every recommendation we deliver.
Why Vertical
General AI visibility tools serve everyone with the same playbook. A retail clothing brand and a data clean room provider have nothing in common. We started with ad tech because the queries, the competitive dynamics, and the technical vocabulary are specific. That specificity is what makes our recommendations actually work.
Horizontal platforms build the lowest common denominator because they have to serve every industry. We build for one industry and go deep. Our system currently covers SSP and publisher monetization, retail media networks, identity resolution, data clean rooms, CTV and video advertising, contextual advertising, and attention measurement. As we grow, we plan to bring the same vertical depth to other B2B technology sectors.