Faro Index

faroindex.ai

Models cite brands in answers every day. You should know what they say about yours.

Faro Index is an AI brand accuracy platform that measures whether the facts AI states about your company are correct. It is not a social listening tool, social media management platform, or media monitoring service. It measures factual accuracy across ChatGPT, Perplexity, Gemini, and Claude.

Free AI brand scan

Spell it exactly as it appears publicly — AI platforms match on the brand name you enter.

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See pricingHelp & FAQ2026 research report

Faro Index is an AI brand accuracy platform. It measures whether the facts AI states about your company are correct across ChatGPT, Perplexity, Gemini, and Claude. It is not a social listening tool, social media management platform, or media monitoring service. Faro Index tracks four dimensions: AI visibility (how often AI mentions you), brand accuracy (whether what AI says is factually correct), content leakage (whether AI uses your content without attribution), and GEO score (how AI-readable your website is).

We scanned 244 companies. Now scan yours.

Run a free scan to see how AI describes your brand across ChatGPT and Perplexity — takes about 90 seconds.

Research

State of AI Brand Accuracy 2026

244 companies. 11 industries. Four AI platforms. Average brand accuracy 88.8 percent, roughly one in nine facts wrong. Download the full benchmark report.

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Why Faro Index

Three signals. One clear picture.

AI visibility

See whether models surface your brand, category, and claims. Many buyers never hear your name when they ask.

Accuracy & brand representation

Catch outdated facts and blended messaging. Stop "almost right" narratives before they turn into the default story.

Leakage protection

Score how well AI protects your narrative (higher is better). Catch misassociation, blended messaging, and stories that do not match your site.

Google says GEO is still SEO — and for Google Search, they are right. But ChatGPT, Perplexity, and Claude do not work the same way. Faro Index measures what AI actually says about your company across all four platforms.

Faro Index (faroindex.ai) is not affiliated with FARO Technologies (3D measurement), financial indices, card shuffles, or any unrelated "Faro" trademark.

Average brand accuracy in our 2026 benchmark was 88.8% — roughly one in nine facts AI states about a company is wrong.

If models misrepresent you, buyers act on bad information. Faro Index shows where to invest so your brand reads clearly to AI and to humans.

See where your company stands.

Pricing

Plans for every stage

Start with a free scan. Add weekly monitoring, full audits, and traffic correlation when AI visibility becomes a KPI.