Faro Index Research · May 2026
State of AI Brand Accuracy 2026
244 companies. 11 industries. Four AI platforms.
We scanned 244 companies across 4 AI platforms (ChatGPT, Perplexity, Gemini, and Claude). Average brand accuracy 88.8 percent, roughly one in nine facts wrong. Fintech worst at 82.4 percent, one in five facts wrong. Average AI Visibility 96 out of 100 (all four pillars scored 0–100).
For 20 of the 244 companies we scanned, AI gets more than 1 in 5 facts wrong.
88.8%
Average Brand Accuracy (0–100)
20
Companies Below 80% Accuracy
244
Companies Scanned
Download the full report
PDF includes all 20 company profiles, six failure patterns, and the remediation framework.
Now includes SaaS and Legal Tech industry deep dives with company-level accuracy breakdowns.
Industry rankings by accuracy
Sorted worst to best by Brand Accuracy Rate (Section 3).
| Industry | N | Avg Visibility (0–100) | Avg GEO (0–100) | Avg BAR (%) | Avg Leakage (0–100) |
|---|---|---|---|---|---|
| Fintech | 20 | 90 | 63.0 | 82.4% | 80.0 |
| Ad Tech | 43 | 94 | 50.0 | 86.9% | 82.0 |
| InsurTech | 13 | 87 | 48.0 | 87.3% | 80.0 |
| Healthcare | 18 | 100 | 56.0 | 87.5% | 84.0 |
| Legal Tech | 20 | 99 | 64.0 | 88.0% | 83.0 |
| SaaS | 41 | 96 | 51.0 | 89.2% | 83.0 |
| MarTech | 20 | 96 | 60.0 | 89.5% | 86.0 |
| E-Commerce | 23 | 94 | 63.0 | 90.8% | 85.0 |
| Real Estate | 15 | 100 | 45.0 | 92.5% | 85.0 |
| Cybersecurity | 15 | 100 | 54.0 | 92.6% | 85.0 |
| EdTech | 16 | 100 | 58.0 | 92.8% | 84.0 |
The 20 companies where AI is actively wrong
Brand Accuracy Rates below 80%. Full company profiles in the PDF.
| Company | Industry | BAR | Primary failure mode |
|---|
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